Guidelines Onsite Video campaigns

On this page, you’ll find the guidelines for submitting assets for a bol Retail Media Onsite Video campaign.

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Basic Rules for Onsite Video

An onsite video:

  • must be fully designed in the brand’s visual identity;
  • is always muted;
  • has a maximum duration of 12 seconds;
  • includes a headline, subheadline, and CTA button;
  • uses a 16:9 video as the main visual;
  • clearly and recognizably showcases the advertised product.

Video Assets

Videos submitted for an onsite video campaign:

  • must be provided in MP4 format;
  • must have a 16:9 aspect ratio;
  • must be of high quality and suitable for online use;
  • must support the campaign message;
  • must clearly display the advertised product;
  • should feel authentic and not be stock footage;
  • preferably have a duration of 6 to 12 seconds;
  • must not exceed 12 seconds.

Optional: Logo

Add a logo if it is not already visible in the video.

The logo:

  • must be provided as a PNG with a transparent background;
  • must have a minimum width of 512 px;
  • must be of sufficient quality for online use.

Optional: Foreground Product Image

In addition to the video, an extra product image can optionally be displayed in the foreground.

General Requirements

  • Submit the image as a PNG with a transparent background.
  • Submit the image in high quality.

Option 1: Portrait Image (2:3)

  • Aspect ratio: 2:3
  • Minimum width: 400 px
  • Ensure there is clear space on the left and right sides of the image.
  • The image may touch the top and/or bottom edges.

Option 2: Landscape Image (5:1)

  • Aspect ratio: 5:1
  • Minimum width: 1000 px
  • Ensure there is clear space at the top and left side of the image.
  • The image may touch the bottom and/or right edges.

Additional image ratios may be supported in the future.

Preferred Visual Assets

If multiple videos or product images are provided, you may indicate a preferred asset. Please clearly specify which visuals should be prioritized for the ad.

Banner Copy

Provide the desired headline and subheadline for the banner.

Headline

  • Maximum 15 to 19 characters, including spaces.

Subheadline

  • Maximum 23 to 27 characters, including spaces.

Fonts

Within the bol brand identity, the following font families are used:

  • Produkt
  • Graphik

Background Color

The banner background can be configured as:

  • GRADIENT
  • SOLID

Color Codes

  • Use 2 HEX color codes: one for the inner gradient color and one for the outer gradient color.

For example, an inner color of #FF0000 and an outer color of #FFFF00 creates a gradient that transitions from red to yellow, with orange appearing in between.

  • Recommendation: Choose colors that align with the brand's visual identity.

Solid Background

When selecting a SOLID background, use the same HEX color value for both the inner gradient and the outer gradient.

Asset delivery

Please provide the following materials in high quality:

  • video (MP4, 16:9);
  • logo (optional);
  • foreground product image (optional);
  • headline;
  • subheadline;
  • CTA;
  • background color(s);
  • EAN list.

The more complete and clear the submission, the faster the campaign can be created and published.

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EAN List

The campaign links to a product listing page on bol.

Please provide the EANs of the products that should be displayed on this listing page.