Our insights

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More insight, more growth

In a fast-changing retail media landscape, knowledge and data are the keys to lasting success. On this page, you’ll find inspiration, insights, and strategies that help brands and agencies grow smarter with retail media. Together, we make an impact.

Discover expert tips and proven strategies that show how insight translates into results. By sharing knowledge and collaborating, we accelerate growth and strengthen each other.

Behind the success

Discover what works (and why)

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"With smart strategies, we increase brand visibility"

Jelmer, Agency Development Manager at bol, shares his insights from the ShoppingTomorrow expert group.

Read the interview
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Closed Loop Measurement: Smart advertising-analysis with 1st party data

Joshua Thiel, Head of Advertising Analytics at bol Retail Media, highlights the importance of data-driven advertising.

See Joshua's insights
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The ‘OneUp-campagne’ via bol Retail Media

Versuni launched the Philips OneUp earlier this year, partly through bol Retail Media. What can other companies learn from this?

Discover more about this approach
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Manage, analyse, and optimise campaigns like a pro

Better results start with knowing what works. That’s why we’ve created a whitepaper full of practical tips and step-by-step guidance to help you analyse and optimise your campaigns effectively. Learn how to leverage data to adjust your strategy, use your budget efficiently, and get the most out of every click.

Download the whitepaper
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Everything you want to know about keywords

Keywords play a crucial role in the success of Sponsored Products. But how do you choose the right ones? What’s the difference between a keyword and a search term? And how do you make the most of your budget? Our whitepaper walks you through it all, step by step.

Download the whitepaper

The road to success for the holiday period

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