Bol Retail Media joins the NMO – the standard for independent audience measurement in the Netherlands. Learn more!
Bol Retail Media has been included in the Nationaal Media Onderzoek (NMO), the market standard for independent audience measurement in the Netherlands. With this inclusion, bol aims to contribute to greater transparency in digital audience metrics.
“We are excited to be part of the Nationaal Media Onderzoek,” says Jelmer Helderman, Product Marketing Manager at bol Retail Media. “Reliable media data is essential for a healthy and innovative media sector.”
With bol’s participation, the NMO dataset will be further expanded, contributing to a more accurate measurement of media consumption in the Netherlands.