Retail media is not only a growth strategy for brands, but also exactly what consumers want
At NIMA Marketing Day on June 12, Joshua Thiel (Head of Advertising Analytics) and Stefan Brzozowski (Director Commerce Advertising) shared insights on retail media, which is increasingly focused on brand building across the entire customer journey. With annual growth of 22.1%, advertisers are shifting their budgets from traditional media to retail media.
Bol reaches 13.7 million customers monthly in the Netherlands and Belgium, receiving 112 million visits. Campaigns drive an average of 36% more brand awareness, and bol is seen as the most trusted advertising platform, ahead of TikTok, YouTube, and Facebook.
With changing consumer behavior, where shoppers increasingly search and buy within retail platforms, bol’s first-party data offers a privacy-friendly and effective way to reach the right audience.
The OneUp campaign by Versuni (Philips) demonstrates that a full-funnel approach can generate 51.1% of orders via Retail Media, boosting both sales and brand engagement.
Want to know more? Check out the summary one-pager below.
