Retail media is growing rapidly. Discover how bol and other retailers are joining forces within the newly formed Retail Media Committee.
As retail media expands, the need for collaboration and structure becomes increasingly clear.
Within the Dutch Retail Council (Raad Nederlandse Detailhandel – RND), the Retail Media Committee has been established—an important step toward accelerating knowledge sharing, standardization, and collaboration in the field.
Bol Retail Media is a founding member of the committee, alongside five other retailers. Together, we aim to streamline processes, provide clarity for advertisers, and work towards measurable impact.
The committee focuses on three key areas:
- Knowledge sharing among retailers
- Shared vision and standardization
- Dialogue with advertisers, agencies, and other partners
Retailers from all sectors of the market are welcome to join.
Interested? Get in touch via: retailmedia@rndweb.nl