Guidelines Display Offsite campaigns

Basic Rules for Offsite

To ensure bol is not perceived as the sender of the offsite display campaign, all creative must follow the advertiser’s brand guidelines/look & feel and must not have any visual connection to bol.

This means:

• Use of the bol logo is not allowed.
• Do not use bol fonts (Graphik & Produkt).
• Do not use colours from the bol colour palette or bol communication blue.
• Do not use any specific bol copy.
• Every banner in the offsite banner set must include a reference to bol. Choose either “Available at bol” or “Exclusive at bol”.

Note:“Exclusive at bol” may only be used when the advertised products are only available at bol.

Sidenote:
Some overlap between the advertiser’s brand style, fonts, and colours and bol’s brand may occur. This should not cause any issues as long as the design clearly follows the advertiser’s brand style.

Visuals

High-resolution logos, product, and lifestyle images

Provide images in high resolution, at least 1080x1080 pixels for online use. If multiple product images are supplied, indicate which products should take priority, as not every format has space to display all products. It is also helpful for our designers to know the proportions and dimensions of the different products.