and the winner is:
Michelle Oosterhoff, WPP Media
Show your work, inspire the industry & celebrate the best in retail media
Who took the spotlight this year?
During the bol Retail Media Awards 2025, we celebrated the most impactful, creative and innovative retail media campaigns of the past year.
Want to take part this year? Visit the 2026 page. Entries are open until and including 14 August.
Retail Media Talent
Recognising an individual with exceptional expertise, creativity, and influence in retail media
Greatest Newcomer
Spotlighting new advertisers, products, and emerging brands with impressive market entries
and the winner is:
Ring – Black Friday - Eveline Salfischberger & team
Impact Leader
Honouring campaigns that excel in social responsibility, inclusivity, and community impact
and the winner is:
Mars Nederland BV – Sheba Hope Grows - Mark van Rijn & team
Game Changer
Recognising the most innovative campaigns that set new industry standards.
and the winner is:
Merkado – The Pan That Tells the Tale of the Cook - Frank Laenens & team
Collaborative Genius
Celebrating powerful partnerships that drove brand growth and expansion
and the winner is:
Mindshare x Unilever – Blueprint for Success - Davit Muradyan & team
Congratulations to all the winners for pushing boundaries and inspiring the future of retail media!
