Our data solutions

Insights that move you forward

Bol werknemers

From data to impact

Retail media is more than just ad placements. It is about creating meaningful connections that drive real business results. At bol Retail Media, we turn data into impact. We go beyond reporting and translate data into clear, actionable insights that help you:

  • Identify growth opportunities
  • Understand customer behaviour
  • Optimise your campaigns
  • Prove and improve media effectiveness

What makes our data solutions powerful

First-party data from millions of shoppers

We have direct, reliable data from millions of consumers collected through our own channels. This provides deep insights into behaviour, preferences, and purchase intent—without relying on external data sources.

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First-party data from millions of shoppers

Target customers from inspiration to purchase

Our data enables you to reach customers at every stage of their journey — from consideration to conversion. This maximises the relevance and impact of your marketing efforts.

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Target customers from inspiration to purchase

Data-driven and action-oriented

From self-service dashboards to in-depth brand lift studies, we provide insights into what works. This allows you to optimise results and make informed decisions for future campaigns.

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Data-driven and action-oriented

“Understanding your customer is at the heart of all great marketing.”

Joshua Thiel
Head of Advertising Analytics

Data Solutions that make opportunities visible

With our insights, you can spot growth opportunities and confidently invest in campaigns that truly make an impact.

  • Spot growth opportunities through category and brand data
  • Benchmark performance against competitors
  • Turn customer trends into creative direction
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Data Insights to plan and activate campaigns

We turn insights into strategy and execution, from audience selection to creative development and channel choice.

  • Build audiences based on shopper behaviour
  • Target precisely with contextual, look alike, or custom audiences
  • Shape creative messages around intent, seasonality, promotions, and behaviour
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Data Solutions that prove media success

We close the loop between media and results. From awareness to purchase, our analyses show true impact and help you continuously improve.

  • Measure ROI from impression to purchase
  • Track uplift on product, category, or campaign level
  • Continuously optimise through real time dashboards
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Our vision for the future

Closed Loop Measurement

We are investing in closed loop solutions that connect media to real business outcomes.

Clean Rooms & Transparency

We are enabling safe data collaboration and interoperability, always with privacy first.

Want to know more?

Learn more about what is possible with bol Retail Media

emerce tv

Drive your growth

Check out our ‘OneUp-campaign’
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Build your audience

See how Samsung did it
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Measure your impact

Read more about closed loop measurement

Ready to take the next step?

Get in touch

Contact
Groene Oude Telefoon