Let's Peak 2025

lets peak event

Reach great heights with bol Retail Media


The fourth edition of Let’s Peak took place on Thursday, October 9, 2025, at InnStyle in Maarssen. It was an afternoon full of insights, innovation, and memorable moments. The program was dynamic, featuring inspiring talks, engaging breakout sessions, and valuable conversations. We closed the day with a networking drink and – for the very first time – the Bol Retail Media Awards!

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Inspiring breakout sessions


At Let’s Peak 2025, participants could join inspiring breakout sessions in addition to the plenary sessions. From the future of Sponsored Products to Creators-led Storytelling, Branded Shelves, and Data Unboxing, there was an engaging session for every participant.

The sessions were led by experts from bol and our partners, including L’Oréal, Nestlé, and Mindshare, providing practical tips, inspiring examples, and fresh insights. This created an interactive and dynamic program where knowledge sharing and innovation were at the heart for everyone active in Retail Media.

All key insights at a glance

Curious about the highlights from the breakout sessions? Discover the main takeaways and practical tips to showcase your brand in the best way.

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Bol Retail Media Awards

To close the event in style, the Bol Retail Media Awards were presented for the very first time this year. Discover the nominees and winners here!

To the awards
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Looking back at Let’s Peak:

Let’s Peak 2024
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lets peak 2024
Let's Peak 2023
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lets peak 2023
Let's Peak 2022
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lets peak 2022
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