bol x NIVEA MEN

Where football and skincare come together in a unique partnership

gezichtscreme

Brand visibility for NIVEA MEN

With over 130 years of skincare expertise and brand-building experience, Beiersdorf is home to strong global names like NIVEA. For NIVEA MEN, the goal was clear: break down barriers and convince men of the benefits of skincare. Together with bol, the power of branding was harnessed to strengthen brand perception and elevate visibility to the next level.

nivea men homepage

The challenge

Only 16% of men

use a daily moisturiser

Creating a strong link with sports

to increase relevance and appeal within the target audience

Our strategy

Real Madrid dominates on the field, while NIVEA MEN helps men be their best selves.

  • Leveraging shared values and a global fanbase to inspire men to elevate their daily routines.
  • Data-driven targeting with powerful content
  • Impactful branding solutions that create a positive association between the brand and the world of football.
nivea men

“bol Retail Media strengthens our brand awareness and brand perception—both on and beyond bol—by being part of the entire customer journey.”

Jan Silven - Performance Marketing Manager Benelux at Beiersdorf

bol nivea men beiersdorf

Our approach

Brand Activation Pages

Activation through inspiration and education

brand activation page nivea

Brand Activation Pages

Full-funnel approach

On and off bol — including display ads, videos, and A/B testing.

nivea men

Full-funnel approach

Unique content

Creation of inspiring and engaging content.

nivea men

Unique content

De resultaten

+7%
extra unique reach
and high engagement through the Brand Activation Page.
+20%
increase
in brand consideration
+20%
increase
in purchase intent
strengthened brand perception
strong connection between NIVEA MEN & football

More Case Studies

Inspired by this case? Discover how we’ve created impact for other brands and the results we’ve achieved.

to the case overview
grafiek