Our strategy
Bottom-up strategy focusing on brand awareness
- Combination of performance marketing and targeted brand building
- Leverage bol’s promotional period (Klusweken)
- Targeted measurement of success through deeper data insights
bol x Vonroc
Strategically use advertising to boost both product and brand awareness.
Brand and Product Awareness for Vonroc
VONROC is a fast-growing brand focusing on home and garden items for DIY enthusiasts. With a wide range of tools and accessories, the brand helps DIYers tackle every project themselves. The campaign aimed to increase brand awareness and preference on bol, positioning VONROC as the go-to brand for every home improvement project.
De challenge
De challenge
Increasing brand and item awareness within the home repair market
Reach consumers in the consideration phase
Our aproach
Display advertising
Increase visibility and brand awareness during bol-Klusweken
Display advertising
Sponsored Products
Targeted product promotion for maximum revenue in the sales funnel.
Sponsored Products
In-app advertising
Boost engagement and brand awareness through the bol app.
In-app advertising
De resultaten
69-78%
growth
in new-to-brand customers
407.000
impressions
with high CTR, especially in-app
+4%
organic traffic
ROAS of 4,9
through effective targeting and timing
during Klusweken
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