How a digital reset turned into a growth engine
Dove has been fighting stereotypical beauty ideals for years, promoting inclusivity and self-confidence. With this approach, the brand makes a visible difference for everyone.
At the relaunch of the Shower Gel line, Dove faced a classic digital challenge: with new EAN codes, all previously built brand strength was lost. Together with bol, this challenge was turned into growth, with smart retail media usage driving increased visibility, regained trust, and higher sales.
The challenge
meant Dove had to rebuild its organic presence from scratch
of the Shower Gel collection
A collaboration between media platform, media agency, and brand
Keep items continuously visible in search results to boost brand and item awareness.
Smart use of display to generate extra reach and visibility during peak moments.
An inspiring brand page on bol that showcases your full assortment.
Interactive social formats that connect your brand story and product benefits to engaging experiences.
Target interested shoppers again to increase conversions.
Inspired by this case? Discover how we’ve created impact for other brands and the results achieved.
