Engaging Gen Z with humor and creativity
Samsung, one of the world’s largest and most innovative electronics brands, launched the Galaxy S24 featuring powerful capabilities such as an exceptional camera, AI functionalities, and advanced gaming features. The campaign aimed to boost brand preference and sales, with one clear challenge: how do you reach and engage Gen Z in a relevant way?
The challenge
An audience with high brand loyalty and a low switch rate
Nodig om op te vallen in een competitieve markt
With an audience-based strategy, we reach shoppers at every stage of the customer journey.
Targeted at in-market shoppers to discover Galaxy S24 features and communicate promotional offers.
Humorous and creative content on Instagram and TikTok to entertain Gen Z, boost brand preference, and increase brand recognition.
Eye-catching banners during peak moments that showcase features and limited-time promotions.
Inspired by this case? Discover how we’ve created impact for other brands and the results achieved.
