Font
The bol house style uses two typefaces: Produkt and Graphik. These give the brand its distinctive and recognisable appearance.
Guidelines Onsite Video campaigns
On this online guidelines page, you’ll find the basic rules we follow when creating all bol Retail Media Onsite Video campaigns.
Basic Rules for Onsite Video
An onsite video:
- is always created in four sizes: 1152x250, 768x250, 480x250, and 320x320;
- is fully designed in the brand’s own style;
- is always muted;
- has a maximum duration of 12 seconds;
- displays copy on the static part of the banner together with a CTA button;
- can use a background of either a lifestyle image, colour, or a combination of colour and product image.
Visuals
Product Images
Product images for Onsite Video banners should:
- be high resolution, at least 1080x1080 pixels;
- be complete, with an image provided for each listed product;
- have a transparent or white background;
- contain no logos, watermarks, or text;
- preferably be provided in .png or .tiff format (otherwise .jpg).
Video footage
Video footage for Onsite Video banners should:
- be high resolution, at least 1080x1080 pixels;
- be in 1:1, 4:3, or 16:9 aspect ratio;
- support the message and clearly show the featured product;
- feel realistic (no stock footage);
- ideally be 6–12 seconds long. Shorter videos perform better, but exceptions up to 15 seconds are allowed.
High-Resolution Logo, Product, and Lifestyle Images
Provide images with sufficient resolution for online use. If multiple product images are supplied, indicate which products should have priority, as not every format can accommodate all products. It is also helpful for our designers to know the proportions and dimensions of the different products.
Copy & call to action
Copy
The copy is the message displayed on the banner. Within bol’s brand guidelines, it should be no longer than 36 characters (including spaces and punctuation). One extra character can be allowed in consultation.
Sentence Structure & Text Layout
- The copy consists of a title and a subtitle.
- Avoid using overly long words in the copy, such as 'household items' or 'dishwashing cycles'.
Call to action button
The call-to-action text can be freely written, with a maximum of 20 characters. The CTA button must, however, remain in the bol brand style.
Disclaimers
The following types of disclaimers are always allowed:
- ‘*op de meest getoonde prijs’ when mentioning discounts.
- Compliance rules for the computer store.
- Legal disclaimers regarding health products.
Colour Palette
To ensure the video banner aligns as closely as possible with the advertiser’s brand identity, colours from this palette may not be used.
If a colour from the advertiser’s brand identity happens to match the palette, an exception may be made.
Aspect Ratios
The video you provide will affect the banners we create, so please ensure it is of good quality.
Below are the aspect ratios we commonly encounter. We have developed different solutions for each ratio.
