"The classic funnel no longer exists." With this statement, Strategy Director Stephanie Kalkoene sets the tone for retail media. In an interview with Adformatie, she explains how bol builds an ecosystem. Here, data, creation and media come together more smartly.
According to Kalkoene, the customer journey is more unpredictable and human than ever. Shoppers move easily between social media, video, search and retail. They expect brands to be relevant at exactly the right moment. This creates a clear opportunity for advertisers. You can be present where inspiration and purchase meet.
Read the full interview with Stephanie Kalkoene via the link below. Discover how bol and advertisers build a future-proof retail media ecosystem together.