As AI continues to shake up the entire marketing landscape, Retail Media is transforming the world of advertising. During MarketingLive! 2025, Justin Sandee, Director of Commercial Development at bol, showcased how bol Retail Media is leading the way.
Missed his session? No worries! Here you’ll find the key highlights and discover how bol helps brands promote their items more intelligently and effectively.
Retail Media is growing rapidly and is the place where brand building and conversion come together. At MarketingLive! 2025, Justin showed how brands can smartly combine branding and performance to stay relevant in a changing shopper landscape.
At bol Retail Media, we bring commerce and media together in a full-funnel approach that genuinely drives impact. From brand awareness to conversion, all within one platform.
And the results speak for themselves: a 39% increase in brand preference when campaigns combine branding and performance.
Want to learn more? Take a look at the summary one-pager below.
