Show off your items with Display Advertising

Reach the right audience with targeted display ads on bol and beyond

What is Display Advertising
What can you achieve with Display Advertising?
Frequently asked questions

What is Display Advertising?

Want to boost brand awareness, convince shoppers, and grow conversions? With Display Advertising, you put your brand firmly in the spotlight. Using eye-catching, data-driven banners, your message appears on bol as well as on premium websites and social channels like Facebook, Instagram, and Pinterest. The result: wider reach, stronger brand preference, and increased sales.

The benefits of Display Advertising

Run impactful campaigns across multiple channels

Advanced targeting

Use bol’s shopper data to target based on behaviour, intent, demographics, and context.

Advanced targeting

Multi-channel placements

Display your ads on bol’s homepage, category pages, product pages, and social feeds.

Multi-channel placements

Rich ad formats

Use banners, carousels, and videos—created by burobol or with your own brand materials.

Rich ad formats

Real-time optimisation

Adjust targeting and creatives instantly to maximise results.

Real-time optimisation

Measure across all channels

Track impressions, clicks, conversions, and ROI across all platforms in a single, clear dashboard.

Measure across all channels

What can you achieve with Display Advertising?

Large and frequent reach

Je realiseert met display campagnes een maximaal meetbaar bereik bij een breed potentieel koperspubliek.

100% visibility

Unlike other media platforms, at bol you only pay for 100% viewable impressions.

Reach buyers with high purchase intent

Influence our customers’ search, click, and purchase behavior.

Make the Most of bol Customer Data

Maak elke campagnes passend bij jouw doelgroep om zo je doelstelling te behalen.

Reach your audience beyond bol

Increase the effective reach of your items within your target group on bol and other websites.

Real-Time insights into your campaigns

Monitor the success of both on- and offsite campaigns through a real-time dashboard.

Want to know more?

About Display Advertising

Display Advertising approaches the right target audience in a highly focussed way to get insight into the results of your campaigns. The target audiences offered are always relevant and you benefit from bol.com's strong brand in combination with actionable insights.

We have overarching strategies for advertising via bol. Within these strategies you can use different forms of display advertising. Ways in which you can use display advertising are for example via onsite, offsite, in-app or you can even choose a position on the Media Homepage (MHP).

Display onsite reaches the target audience for your product or promotion while they are shopping on bol via native banners in the bol.com look-&-feel. Clicks are redirected to the desired landing page or product page. The (post)click and view behaviour on bol is then comprehensively visualised.

Display offsite is one of the ways you use display advertising. You have the choice whether the banners are in the bol look & feel or in your own style. The banners do not always have to be in bol style, but this is possible. You choose!

Different types of display advertising deployment have different objectives and thus different expected results. For example, do you choose an objective in which you want to gain more market share? Then you look at the CTR and number of conversions.

The strategy you use in display advertising depends on your objective. For example, do you want to achieve more conversion? With display advertising you can very well target the potential buyers with the highest willingness to buy. You can choose from different objectives: more visibility, more engagement or more conversion. We are happy to help you choose a suitable objective!

Tip for successful display campaigns:

Use social advertising to create big impact during product launches, achieve short-term results during promotion periods, or boost your visibility in competitive categories.