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From inspiration to purchase
How to stay visible in the Home & Living category
Choosing a new interior style, lamp, or home accessory often starts long before the actual purchase. Customers first gather ideas, compare styles, and look for inspiration. Brands that stay visible throughout this journey are more likely to influence the final purchase decision.
Why inspiration plays such an important role
Not every home and living purchase follows the same path. Functional products are often chosen quickly. Home décor, lighting, and textiles, however, involve a more considered decision-making process. Customers want to explore options that match their style, interior, and budget. As a result, they spend more time browsing and comparing products before making a purchase.
Want to inspire customers before they're ready to buy? A brand page gives your brand a dedicated place on bol where customers can discover your brand, find inspiration, and explore relevant products. Create your own brand page with the Brand Page Creator.
What does this mean for you as an advertiser?
To influence purchase decisions, it's important to be visible before customers are ready to buy. Ask yourself: at what moments are you reaching shoppers throughout their journey? The most impactful visibility often happens while customers are still exploring options and narrowing down their choices. This means your strategy should focus on:
Start before the moment of purchase
Home and living shoppers often begin exploring long before they're ready to buy. By showing up during the inspiration phase, you can stay top of mind and increase your chances of being considered when the final purchase decision is made.
Build visibility throughout the customer journey
While purchases may happen during peak seasonal moments, the journey often begins much earlier. Stay visible throughout the consideration phase to remain top of mind, rather than only increasing your presence around key sales periods.
Scale up when demand increases
Stay visible throughout the customer journey to build familiarity with your brand. Then increase your presence during peak periods and key purchasing moments to maximise visibility when customer demand is at its highest.
How successful brands stay present throughout the customer journey
In the Home & Living category, a single touchpoint is rarely enough to influence a purchase decision. By staying visible at multiple stages of the customer journey, you increase the likelihood that shoppers will consider your brand when making their final choice.
To help you identify the most effective approach for your goals and strategy, we've outlined the different stages of the customer journey, the behaviour of shoppers at each stage, and the advertising opportunities that can help you reach them. This gives you a clearer view of how to connect with customers at the right moment and maximise your impact throughout their decision-making process.
Stay visible throughout the customer journey
Connect with shoppers at key moments in their journey and build brand awareness, preference, and performance.
Want to find out which advertising opportunities best match your objectives? We're here to help.
Go to your personal page or get in touch with your Retail Media Manager to explore the possibilities.