We are bol Retail Media

Discover what drives bol Retail Media every day. From strategy and data to events and innovation, we create impact for both brands and consumers.

Advertising with impact

Every day, consumers are exposed to thousands of marketing messages, making it hard to stand out. At bol Retail Media, we help advertisers get noticed by the right people, with the right message, at the right time.

With our data-driven advertising solutions, we connect relevant messages to the consumers who care about them. We provide a reliable service on a high-quality platform, equipped with smart tools and easy-to-use features.

bol Retail Media gives you the opportunity to accelerate the growth of your business. Join us, and together we’ll create data-driven impact for millions of consumers in buying mode.

The Relevance Triangle: where Media, Data, and Creativity come together

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How bol Retail Media drives brands forward

From price to brand preference

Customer loyalty is no longer driven by price, but by relevance and emotional connection. It’s essential to be visible at the right moment, deliver relevant messages, and truly reach your customers.

From price to brand preference

Social is the new search behaviour

Social platforms are becoming shopping channels, while retailers like bol are turning into media platforms. The classic funnel no longer applies: discovery, comparison, and purchase now happen in a single seamless customer journey.

Social is the new search behaviour

Impact at every stage of the customer journey

Consumers expect a seamless experience where content, media, and commerce come together. Brands need to be consistently relevant throughout the entire customer journey.

Impact at every stage of the customer journey

Relevance is the new visibility

Visibility alone isn’t enough. Consumers have higher expectations, competition is increasing, and results need to be measurable. Marketers must deliver relevance, experience, and impact all at once.

Relevance is the new visibility

More than media: a growth platform

We offer an ecosystem that brings branding and performance together. This allows you to reach the right shoppers, at the right moment, with impact — giving your brand the opportunity to grow, connect, and stay ahead.

More than media: a growth platform

Why Advertising via bol works

One of the Most Loved Brands in the Netherlands and Belgium

Bol is a trusted platform for millions of shoppers. With bol Retail Media, you can showcase your brand to this large audience.

Stronger Communication

Our retail media ecosystem helps your brand get noticed in a natural way. More people see, remember, and value your brand — and turn that interest into searches and purchases

Brand growth accelerator

By combining precise targeting with broad reach, you connect with the right shoppers at the right moment with a message that truly matters to them.

Growing together for tomorrow

We make sure your brand keeps moving forward. Every touchpoint counts. Every interaction drives results. And every campaign pushes your brand ahead.