Video Shelves test phase temporarily paused

We have decided to temporarily pause the Video Shelves test phase.

During the test phase, we noticed that videos were not always processed according to bol’s required video specifications. As a result, we could not guarantee that videos would always be displayed correctly.

Because we only want to offer campaigns that meet our quality standards, we have chosen to temporarily take Video Shelves offline. Even during a test phase, we want to ensure a high-quality experience for both advertisers and customers.

We are currently working on improvements and reviewing the entire process, from video upload to video delivery, to ensure everything functions as intended.

We expect Video Shelves to be available again within the next few days. As soon as the format is available, we will inform all Shelf Shapers.

Thank you for your understanding and patience.

The bol Retail Media Team