Turn off-site reach into on-site results
Demand Gen helps you reach potential customers earlier in their buying journey. By combining ads on YouTube, Gmail and Google Discover with bol data, you can put your brand in front of shoppers before they actively start searching. This increases the opportunity to drive more traffic and sales via bol.
Okay, but how does it work exactly?
With Demand Gen, you show image and video ads to relevant shoppers outside bol. To do this, we use channels such as YouTube, Gmail and Google Discover, combined with bol data. This allows you to reach potential customers earlier in their customer journey and drive more relevant visitors to your offer via bol.
The benefits of Demand Gen
Reach shoppers using unique bol shopping intent signals, such as product views, wishlists, add-to-cart actions, and purchases.
Engage relevant audiences on YouTube, Gmail, and Google Discover before they actively search for your products.
Inspire shoppers during the consideration phase with engaging image and video creatives.
Your benefits with Demand Gen
Drive relevant shoppers to your product and brand pages on bol.com and increase the likelihood of engagement and conversion.
Influence product choice earlier in the customer journey and increase preference for your brand or product.
Turn the reach of off-site media into results on bol.com by driving more traffic, increasing consideration, and generating more conversions.
Use display advertising to make a big impact during product launches, drive short-term results during promotional periods, or increase your visibility in highly competitive categories.
Alles over Demand Gen
Your current campaigns on bol mainly reach shoppers who are already actively searching. With Demand Gen, you can reach potential buyers before they start searching. Your ads appear on YouTube, Gmail and Google Discover, helping you inspire shoppers earlier in their journey. By combining these channels with unique bol data, such as viewed items and wish lists, you can reach the right audience at the right moment. This allows you to drive relevant traffic from beyond bol directly to your offer via bol.
Because your ads appear in highly visual environments such as YouTube, including Shorts, and Google Discover, strong creative assets are essential. These can be high-quality lifestyle images or short, engaging videos in a variety of formats, including vertical, square and landscape. The goal is to inspire shoppers as they scroll, so use visuals that make your item stand out and capture attention during the consideration stage.
Branded Shelves is ontworpen om verkeer naar je producten te leiden door klanten in de overwegingsfase aan te spreken. Het is een mid-funnel oplossing waarmee je consumenten bereikt die hun aankoopopties nog aan het verkennen zijn.
Ja, Branded Shelves is volop in ontwikkeling. We zijn er eerlijk over: het product staat nog in de kinderschoenen. Dat betekent dat we continu werken aan verbeteringen en het uitbreiden met nieuwe mogelijkheden.
Discover the opportunities that best match your goals.
Put your items in the spotlight and boost both visibility and brand awareness
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Create your own digital display on category and search results pages, so shoppers can recognise your brand at a glance.
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