Tell your product story with Branded Shelves

Take control, stand out, and turn visibility into results.

man die branded shelves voorbeeld laat zien

What is Branded Shelves?
What can you achieve with Branded Shelves?
Frequently asked questions

What is Branded Shelves?

You’ve seen them before: those eye-catching in-store displays dedicated to one brand. Everything that deserves attention is grouped together. What if you could do the same on bol?

With Branded Shelves, you can. Instead of showing individual items, you create your own digital display on category and search results pages. This helps shoppers recognise your brand at a glance.

Decide what to put in the spotlight: new launches, seasonal favourites, or bestsellers. And guide customers from inspiration to purchase. This way, you boost your visibility and strengthen brand recognition right in the consideration phase of the customer journey.

Discover Branded Shelves

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Stand out like never before

The benefits of Branded Shelves

Content creation at scale, with consistency

From video to display and activations: we create content for every touchpoint in the customer journey. Using smart tools and a wide network of professionals, we deliver scalable, cost-effective, and consistent assets.

Content creation at scale, with consistency

Creative freedom

Tell your product story in your own brand style.

Creative freedom

Storytelling that connects and converts

Our creative studio, burobol, turns insights into emotional stories that stick. We create campaigns that not only capture attention but also build real connection — from brand experience to conversion.

Storytelling that connects and converts

"Branded Shelves lets us showcase our full range. My tip: invest time, use strong visuals and titles, and keep testing to see what works.”

Veerle Bomaars-Bodewes

Sales Manager at Princess Household Appliances

What can you achieve with Branded Shelves?

Brand recognition

Show your items in your own brand style to increase awareness and consideration.

More sales

Highlight multiple items to boost conversions and encourage cross-selling and upselling.

Visibility

Reach new customers within your product categories and drive brand preference.

Already advertising?

Download the kick-off guide to get the most out of your Branded Shelves Campaign

To the kick-off guide

Want to know more?

About Branded Shelves

Branded Shelves helps you tell your brand, campaign, or product story in an inspiring way. You can create a dedicated shelf that’s visible to shoppers during the browsing phase, giving you the chance to connect before they’re ready to buy. Whether you’re a big brand or a smaller one, Branded Shelves offers a fair playing field with the right tools to build brand consideration and reach your goals.

Branded Shelves is a mid-funnel advertising solution that lets you design your own shelf to showcase your brand, campaign, or specific item.
You only pay when someone clicks on your ad (Cost-Per-Click). Pricing is determined through a second-price auction based on your bid, relevance, and competitors’ bids.

Branded Shelves is open to registered brand owners on bol. You’ll need to complete a quick brand verification, make sure your ads meet the creative guidelines, and ensure your content follows bol’s acceptable content principles. Your item must also have the Buy Box and be eligible for advertising.

Yes, Branded Shelves is still evolving. To be transparent: the product is still in its early stages. That means we’re continuously working on improvements and adding new features.