Tell your product story with Branded Shelves

Take control, stand out, and turn visibility into results.

man die branded shelves voorbeeld laat zien

What is Branded Shelves?
What can you achieve with Branded Shelves?
Frequently asked questions

What is Branded Shelves?

You’ve seen them before: those eye-catching in-store displays dedicated to one brand. Everything that deserves attention is grouped together. What if you could do the same on bol?

With Branded Shelves, you can. Instead of showcasing individual products only, you create your own digital brand display on category and search results pages, helping shoppers instantly recognize your brand.

Within Branded Shelves, you can choose the format that best matches your objective. Opt for an Image Shelf featuring a powerful brand visual, or amplify your campaign with a Video Shelf (coming soon).

Decide what to put in the spotlight: new launches, seasonal favourites, or bestsellers. And guide customers from inspiration to purchase. This way, you boost your visibility and strengthen brand recognition right in the consideration phase of the customer journey.

Discover Branded Shelves

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Stand out like never before

The benefits of Branded Shelves

Content creation at scale, with consistency

From video to display and activations: we create content for every touchpoint in the customer journey. Using smart tools and a wide network of professionals, we deliver scalable, cost-effective, and consistent assets.

Content creation at scale, with consistency

Creative freedom

Tell your product story in your own brand style.

Creative freedom

Storytelling that connects and converts

Our creative studio, burobol, turns insights into emotional stories that stick. We create campaigns that not only capture attention but also build real connection — from brand experience to conversion.

Storytelling that connects and converts

"Branded Shelves lets us showcase our full range. My tip: invest time, use strong visuals and titles, and keep testing to see what works.”

Veerle Bomaars-Bodewes

Sales Manager at Princess Household Appliances

What can you achieve with Branded Shelves?

Brand recognition

Show your items in your own brand style to increase awareness and consideration.

More sales

Highlight multiple items to boost conversions and encourage cross-selling and upselling.

Visibility

Reach new customers within your product categories and drive brand preference.

Already advertising?

Download the kick-off guide to get the most out of your Branded Shelves Campaign

To the kick-off guide

Want to know more?

About Branded Shelves

Within Branded Shelves, you can choose from different formats. Currently, the Image Shelf is available. An Image Shelf allows you to showcase multiple products with a striking brand visual, helping your brand stand out on the page.

Soon, you'll also be able to use the Video Shelf, enabling you to bring your brand story to life through video and create an even more engaging shopping experience.

An Image Shelf helps you capture shoppers' attention with a strong visual and a selection of products. A Video Shelf takes this one step further by adding video, allowing you to bring your brand, campaign, or product launch to life in a more impactful way.

Both formats help your brand stand out and engage shoppers during the discovery phase of their shopping journey.

Yes. Branded Shelves is designed as a flexible solution that allows you to use different formats across different campaigns and objectives. For example, you can combine an Image Shelf and a Video Shelf to create a stronger brand presence and tailor your message to different moments in the shopper journey.

By using multiple formats, you can increase your visibility and reinforce your brand story throughout the customer journey.

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An Image Shelf helps you tell the story of your brand, campaign, or product in an inspiring way. You can design your own branded shelf, which is visible to shoppers during the consideration phase of their journey, allowing you to connect with them before they are ready to buy.

Whether you're a large or small brand, Branded Shelves creates a level playing field by giving you the tools to increase brand consideration and achieve your marketing goals.

Branded Shelves is a mid-funnel advertising solution that lets you design your own shelf to showcase your brand, campaign, or specific item.
You only pay when someone clicks on your ad (Cost-Per-Click). Pricing is determined through a second-price auction based on your bid, relevance, and competitors’ bids.

Branded Shelves is open to registered brand owners on bol. You’ll need to complete a quick brand verification, make sure your ads meet the creative guidelines, and ensure your content follows bol’s acceptable content principles. Your item must also have the Buy Box and be eligible for advertising.

Yes, Branded Shelves is still evolving. To be transparent: the product is still in its early stages. That means we’re continuously working on improvements and adding new features.