Our guidelines
Tips & tricks to get the most out of advertising
A solid foundation for strong campaigns
A successful campaign starts with clear guidelines. That’s why we’ve laid out all the rules and best practices in a clear overview, so you know exactly how to set up your campaigns for optimal results.
Display & Social Advertising
Richtlijnen voor al je campagnes
Other guidelines
Branded Shelves Guidelines
Looking for inspiration for your new Branded Shelves campaigns? Here you’ll find tips and tricks for creating effective and engaging creatives for your brand shelf.
URL Guidelines
Here you’ll find the basic guidelines we use for submitting a landing page URL for all bol Retail Media campaigns.
Guidelines Brand Pages
This online guideline document outline s the basic rules we
apply when creating all Brand Pages.