Boost your items with Sponsored Products

Reach new clients with your best sellers on top

What is Sponsored Products?
What can you achieve with Sponsored Products?
Frequently Asked Questions

What is Sponsored Products?

Looking for a way to show your items directly to shoppers who are searching for them? You can! With Sponsored Products, your items are linked to customer search words. This helps you appear higher in search results and stand out among the competition.

These Sponsored Products ads quickly increase your visibility. You only pay when someone actually clicks, so you gain maximum exposure without unnecessary costs.

You stay in control. Set up or adjust your campaigns any way you like and reach the right audience at the exact right time. Handy, right?

Discover Sponsored Products

00:00

All top performers on top!

The benefits of Sponsored Products

Pay per click

For Sponsored Products, you only pay when someone clicks on your ads. You set the price for each click yourself.

Pay per click

Choose your own keywords

Decide in advance which keywords you want to be found for (or which you want to avoid). Your items become more visible when customers search for these terms.

Choose your own keywords

Give your items a boost

By driving more traffic to your item page, you’ll rank higher in search results

Give your items a boost

What can you achieve with Sponsored Products?

Increase your visibility

On average, advertisers saw +22% of total visible impressions on the list page coming from Sponsored Products.

Grow your revenue

Advertisers generated on average +18% of their total revenue from Sponsored Products campaigns.

Boost your results

On average, Sponsored Products delivered 4 times more sales than the amount spent.

*Analysis period: December 2021 – February 2022. Data refers to the monthly average.

of all item clicks come from the first page of search results.

60% of them come from the top 10 positions.

Success stories

Our pioneers

Elmarc

The wholesaler in electrical appliances saw some campaigns deliver twice as many conversions. “The impact of bol is clearly noticeable in our company. The conversion rate of several campaigns doubled after using Sponsored Products — sometimes even more.”

VONROC

For this Dutch company specialising in sustainable power tools and electric garden equipment, engagement comes first. “With Sponsored Products, you can reach your target audience at relatively low costs — so it’s the best place to start.”

MaxiMondo

This online retailer aims to surprise the world with everyday items. “Sponsored Products helps us stay visible and easy to find.”

Lees verder

Want to know more?

about Sponsored Products

Sponsored Products helps you reach visitors in various purchase stages. A bidding system lets you indicate how much you want to spend on your ad, and you only pay when someone clicks on your ad. Do you want to stand out with your items and boost your sales? Then choose Sponsored Products.

Sponsored Products can help new items stand out or bring extra attention to top sellers by ensuring you’re visible to the right target audience. By linking keywords used by your (potential) customers directly to your items, they appear high in search results.

You can opt for an automatic or manual keyword strategy. We advise you to start with automatic to quickly discover top keywords. After that, you can switch to a manual strategy to focus on the ones that perform best for you.

Sponsored Product ads are shown in the buying block. The partner with the best offer in terms of price, delivery time and service appears here. Appearing in the buying block significantly increases the likelihood that a product from your range will be added to the shopping cart.

Sponsored products makes you more visible to potential customers by reaching more interested shoppers. The extra traffic on your product page will give you an organic rankings boost, too. And you are always in control, so you can adjust based on data to achieve optimal results.